Art Direction & Design for Colossal Squid Industries, Chicago
I partnered with Colossal Squid and Kmart to design this microsite promoting Bongo Jeans, featuring Audrina Patridge. The desire was to create a look and feel that celebrated Audrina and her Bongo girl attitude which was described as sexy, sassy, laid-back California cool. The simple, clean aesthetic and animated typography background teased users with snippets of gossip in a playful nod to her reality show and celebrity status.
