Concepts, Art Direction & Design for Critical Mass, Chicago
In 2015, Miami Beach celebrated its 100th anniversary. In hopes of enticing Chicagoans down to Miami to help celebrate, the Miami Tourism Board tasked Critical Mass with launching a bus shelter ad campaign in the middle of winter. My concept sketches below featured heat lamps, free wi-fi hot spots, and video screens with looping promotional content announcing the festivities. The idea was to use a simple yet bold visual approach designed to make weary city travelers long for the sunny beaches of Miami.
